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Research papers

West meets East

The paper describes key Japanese cultural aspects and the impact these may have when conducting focus group and one-to-one research methodologies. Many Western marketers (and Japanese, too) maintain a strong stereotype that you can't do that in...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Debbie Howard, Yumiko Nishigawa, Sue Pierssene
October 28, 2001
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Citation

Howard, Nishigawa and Pierssene (2001a, October 28). West meets East. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/west-meets-east